Free Product Management Course on PLG Pathway through Effective Design, Engagement, Customer Satisfaction, and WOM Referrals
Learn how to drive Product Led Growth with effective design, user engagement, satisfaction, and referrals. Access free product management courses now!
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Learning Objectives
1. Embracing Product-Led Growth Strategies
Discovering the power of utilizing products as a primary driver for key performance indicators, leading to sustained growth and success.
2. Tailoring Pricing Models for Target Audiences
Understanding the significance of aligning pricing with market expectations and value propositions to effectively reach and cater to specific demographics.
3. Prioritizing User Retention and Engagement
Recognizing the importance of retaining new users for word-of-mouth promotion, feedback, and organic growth through engagement and user-generated content.
Utilizing metrics like NPS, VC, and ROR to track progress in driving growth through user referrals and engagement, focusing on continuous experimentation and adaptation.
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Who's it for
Product Managers
Marketing Professionals
Startup Founders
Business Analysts
Growth Hackers
Our Learners love GrowthSchool
What will I learn
Chapter 1
Introduction to Product-led Growth
This chapter introduces the concept of product-led growth and its significance for technological companies, emphasizing the use of products to drive key performance indicators. It mentions successful examples like Facebook and discusses the importance of solving business problems through product offerings.
Chapter 2
Pricing Strategies in Product-led Growth
The focus of this chapter is on the pricing strategies adopted by companies like Udacity and Udemy. It highlights how these companies cater to different target audiences with varying price points, stressing the alignment of pricing with market expectations and product value propositions for success in product-led strategies.
Chapter 3
User Retention and Customer Feedback
This chapter delves into the importance of retaining new users for businesses and leveraging their feedback for product improvement. It discusses monitoring metrics like Net Promoter Score (NPS) and emphasizes the role of customer satisfaction and loyalty in driving growth through word-of-mouth promotion.
Chapter 4
User Engagement and Organic Growth
Platforms like LinkedIn are used as examples in this chapter to illustrate how user engagement and user-generated content can fuel organic growth. The discussion revolves around forming growth loops that lead to continued expansion and the metrics like viral coefficient (VC) and return on referral (ROR) that indicate a product's success in driving growth.
Chapter 5
Implementing Growth Frameworks
The chapter focuses on the implementation of growth frameworks like the hook model by Google Pay and the lessons derived from Amazon's marketplace operations. It underscores the importance of continuous experimentation and adaptation to identify effective growth strategies tailored to specific products and market conditions.
Chapter 6
Learning and Mentorship in Product Management
Drawing from examples like Roshan's career progression in product management with mentoring support, this chapter emphasizes the value of seeking mentorship resources and learning opportunities. It encourages active engagement, questioning, and leveraging expertise to enhance skills in product management for achieving growth.
Chapter 7
Key Metrics for Tracking Growth
In this chapter, businesses are guided on monitoring metrics like NPS, VC, and ROR to track progress in driving growth through user referrals and engagement. It highlights the significance of these metrics as indicators of success in product-led growth strategies.
Chapter 8
Principles for Sustainable Growth
The concluding chapter summarizes the key elements discussed throughout the book, emphasizing the importance of product-led growth strategies, pricing models, user retention, and engagement tactics for sustainable growth. It underscores the principles of continuous experimentation, framework adaptation, and a commitment to learning and mentorship for achieving growth and success in product management strategies.
Meet your Mentor
Roshan Kumar
Senior Product Manager @ Amazon
Roshan Kumar is a seasoned Senior Product Manager at Amazon in Bengaluru, India since April 2019. His expertise lies in teamwork, a skill he honed while serving as Campus Director at the Hult Prize Foundation in Kolkata, liaising with INCA to host the semi-final round of a prestigious global student competition.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars include product strategy, product development, product marketing, and product analytics.
What is Product Management, and why is it important to learn about?
Product Management involves the planning, development, and marketing of a product. Learning it is crucial for business success.
Is the Product Management course designed for corporate training and workforce upskilling?
Yes, the course is tailored for corporate training to enhance skills and knowledge in Product Management.
How long can I access the free product management Course content?
You can access the free course content for an unlimited period once you enroll in the course.
Will I receive certification upon completion of the free product management Course course?
Yes, you will receive a certification upon successful completion of the free Product Management course.
Coming Soon
Advanced
Mentor
Roshan Kumar
Senior Product Manager @ Amazon
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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What are Free Courses?
Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.