Free Product Strategy Course on Using Product Analytics to Track User Behavior
Learn how to use product analytics to track user behavior and drive engagement. Get a free product strategy course and enhance your skills.
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Learning Objectives
1. Preparation for Presentations
Guidelines provided for conducting tech checks before presentations, emphasizing early arrival for audio and video checks to ensure smooth performance.
2. Product Analytics and User Behavior Tracking
Discussion on using product analytics to track user behavior, emphasizing the importance of understanding user engagement metrics and analyzing drop-offs in the sign-up funnel.
3. Target Audience Understanding in Product Development
Highlight on avoiding assumptions in product development, stressing the significance of understanding the target audience to make informed decisions and prevent product failures.
Importance of creating cohorts based on various criteria to analyze user behavior patterns and track feature adoption over time, aiding in maximizing application usage and enhancing user experience.
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Who's it for
Product Managers
Designers
Developers
Marketing Managers
Data Analysts
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What will I learn
Chapter 1
Introduction to Free Product Strategy Course
Participants are introduced to the free product strategy course. The chapter outlines the objectives and structure, emphasizing the importance of leveraging analytics for product success.
Chapter 2
Leveraging Product Analytics for Strategy
Understanding user behavior through analytics is crucial. The chapter discusses leveraging analytics tools to make informed decisions and drive engagement strategies effectively.
Chapter 3
Tracking User Behavior in Product Development
Analyzing user behavior through sign-up funnels is essential. This chapter explores monitoring drop-off rates and understanding user behavior patterns to enhance product development strategies.
Chapter 4
User Engagement Strategies with Analytics
The chapter emphasizes post-feature-release engagement tracking. Attendees learn to define and measure user events, enabling effective evaluation of feature usage for better engagement strategies.
Chapter 5
Implementing Analytical Tools for Product Success
Guidance on implementing analytical tools like Amplitude and Mixpanel is provided. The chapter underscores the significance of clear event definition and developer instructions for effective tool utilization.
Meet your Mentor
Bikash Joshi
Sr. Product Manager @ Jio
Bikash Joshi is a seasoned Senior Product Manager at Jio with vast experience in the telecommunications industry. With a keen eye for detail and a strategic mindset, he excels in driving product development and innovation. Bikash's strong leadership skills and industry knowledge make him a valuable asset to the organization.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, product differentiation, customer segmentation, and competitive positioning.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan outlining product goals, features, and positioning to meet market needs effectively.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, the Product Strategy course is designed to enhance corporate training by upgrading workforce skills and knowledge.
How long can I access the free product strategy course content?
You can access the free product strategy course content for an unlimited period once you sign up.
Will I receive a certification upon completion of the free product strategy course course?
Yes, you will receive a certification upon successful completion of the free product strategy course.
What is Market Sizing and Competitive Analyses and why is it important through Case Study
3.25
(243 ratings)
Intermediate
2nd August 2024 at 12:30 am GMT
17k Learners enrolled
Mentor
Bikash Joshi
Sr. Product Manager @ Jio
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