Free Product Strategy Course on Using Product Analytics to Track User Behavior

1. Preparation for Presentations

Guidelines provided for conducting tech checks before presentations, emphasizing early arrival for audio and video checks to ensure smooth performance.

2. Product Analytics and User Behavior Tracking

Discussion on using product analytics to track user behavior, emphasizing the importance of understanding user engagement metrics and analyzing drop-offs in the sign-up funnel.

3. Target Audience Understanding in Product Development

Highlight on avoiding assumptions in product development, stressing the significance of understanding the target audience to make informed decisions and prevent product failures.

Importance of creating cohorts based on various criteria to analyze user behavior patterns and track feature adoption over time, aiding in maximizing application usage and enhancing user experience.