Free Product Management Course on The E-commerce Product Manager's Toolkit (Strategies)

This chapter provides an overview of the two-sided platform in the Chinese ecommerce market, emphasizing the importance of horizontal organizations in managing logistics. It highlights the need for addressing both shoppers' and sellers' needs effectively to succeed in this dynamic market.

Merchandising plays a crucial role in aligning product supply with consumer demand to boost sales on ecommerce platforms. This chapter explores the strategies and tactics product managers can use to optimize merchandising efforts and drive revenue.

This chapter delves into the specialized team and technologies involved in fraud prevention in ecommerce deals and promotions. Emphasizing the importance of authentication and proactive measures to detect and prevent attacks is essential for maintaining the integrity of the platform.

Optimal cross-border payment solutions are crucial for ecommerce platforms to attract international buyers and sellers. This chapter explores the key considerations and strategies product managers can implement to facilitate smooth transactions across borders.

Paid human support services play a key role in addressing operational needs and fostering business growth on ecommerce platforms. This chapter discusses the importance of prioritizing user support to maintain a positive customer experience and drive engagement.

The role of a platform product manager revolves around balancing supply and demand to achieve successful monetization. This chapter emphasizes the significance of prioritizing user acquisition alignment to drive revenue and maximize profitability.

Creating new ventures, such as a C2C app, can help ecommerce companies expand product selection and differentiate themselves from competitors. This chapter discusses the successful tactics employed by product managers to drive engagement and diversify offerings.

This final chapter focuses on improving sessions and communication skills for introverted leaders in ecommerce. It addresses overcoming impostor syndrome, embracing discomfort for growth, and prioritizing user expertise to enhance leadership capabilities and drive success in the field.