Free Product Strategy Course on A/B Testing for Consumer Based Products
Learn the art of A/B testing and experimentation for consumer products with our free product strategy course course. Master the skills to optimize your product and drive success.
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Learning Objectives
1. Precise A/B Testing for Product Success
Implementing efficient A/B testing strategies to analyze results with precision, iterate based on data insights, and make informed decisions for product success.
2. Specialization in Product Management Training
Extensive industry experience, including telecommunications and travel, has led to a specialized approach in offering comprehensive product management training for professionals.
3. Enhancing User Experience through Ride-sharing Solutions
Addressing traveler pain points through cashless ride-sharing solutions to enhance user experience, promote peace of mind, and encourage social engagement, with a focus on defining core metrics for success.
Emphasizing the importance of testing one variable at a time to track success accurately, avoiding overlapping tests, and planning roadmaps and iterations effectively for optimal results in understanding impact clearly.
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Who's it for
Product Managers
Marketers
UX Designers
Digital Analysts
E-commerce Specialists
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What will I learn
Chapter 1
Importance of Experimentation and A/B Testing
This chapter highlights the significance of experimenting and conducting A/B tests for product success. It emphasizes the need to analyze results, iterate, and optimize based on data insights to make informed decisions for product management.
Chapter 2
Specialization in Product Management Training
Drawing from various industry experiences, this chapter focuses on the specialization in product management training. It stresses the importance of collaboration and knowledge sharing within the industry to enhance product management skills.
Chapter 3
Preparing for A/B Testing
Before launching an A/B test, this chapter guides on understanding product management goals and forming hypotheses with humility. It also emphasizes relying on data, including key metrics like star, guardrail, and secondary metrics for effective testing.
Chapter 4
Enhancing User Experience Through Solution Offerings
Addressing traveler pain points through convenient, cashless ride-sharing solutions is explored in this chapter. It discusses how enhancing user experience fosters peace of mind and encourages social engagement, with success dependent on defining a core North Star metric for measurement.
Chapter 5
Effective A/B Testing Strategies
This chapter outlines key strategies for effective A/B testing, such as testing one variable at a time and avoiding changing too much to track success accurately. It also touches on the importance of understanding the impact clearly and automating test duration calculations for efficiency.
Chapter 6
Managing Testing Processes and Avoiding Errors
Avoiding overlapping tests and understanding the significance of test results not showing substantial impact are discussed in this chapter. It also cautions against statistical errors that can lead to misleading outcomes in A/B testing.
Chapter 7
Utilizing A/B Testing in Retail Environments
Highlighting how leading retailers like Amazon optimize product display through A/B testing on their app, this chapter explores the influence on user behavior. It encourages curiosity about changes and being aware of being A/B tested in digital experiences.
Chapter 8
Multivariate Testing and User Distribution
This chapter delves into multivariate testing and the importance of dividing users evenly to isolate the impact of changes in elements like color and content. By focusing on user distribution, accurate insights can be obtained for reliable results in testing.
Meet your Mentor
Felipe Vieira
Product Head @ Tripadvisor
Felipe Vieira is a highly experienced Product Head at Tripadvisor with a strong background in product management. With over 5 years of experience, he has excelled as a Senior Product Management Instructor at Product School in London, consistently receiving top reviews for his courses. Felipe is skilled in mentoring and corporate training, bringing valuable expertise to his roles.
Frequently Asked Questions
What are the main pillars of Product Strategy?
The main pillars of Product Strategy include market analysis, customer understanding, competitive positioning, and product differentiation.
What is Product Strategy, and why is it important to learn about?
Product Strategy is a plan that outlines how a product will achieve its goals. It's essential for success.
Is this Product Strategy course designed for corporate training and workforce upskilling?
Yes, this Product Strategy course is specifically designed to enhance corporate training and upskill the workforce.
How long can I access the free product strategy course content?
You can access the free product strategy course content for an unlimited period once you enroll in it.
Will I receive a certification upon completion of the free product strategy course course?
Yes, upon successful completion of the free product strategy course, you will receive a certification as recognition.
Coming Soon
Advanced
Mentor
Felipe Vieira
Product Head @ Tripadvisor
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