Free Product Management Course to Decode Subscription Based Model
Learn the ins and outs of subscription-based product models with our free product management course. Gain valuable case insights and practical knowledge.
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Learning Objectives
1. Strategic Subscription Implementation
Careful planning and execution are essential for successful subscription services, requiring companies to assess pros, cons, and long-term impacts.
2. Building Brand Trust and Value
Establishing brand trust and delivering core product value are crucial prerequisites before introducing a subscription model to ensure subscriber loyalty.
3. Aligning Subscriptions with Strategy
Evaluating if subscriptions align with brand identity and business strategy is essential to determine the viability and sustainability of a subscription offering.
Offering exclusive perks and special deals with subscriptions increases perceived value and motivates customers to subscribe by providing added benefits.
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Who's it for
Marketing Managers
Business Owners
Customer Success Managers
E-commerce Managers
Product Development Teams
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What will I learn
Chapter 1
The Rise of Subscription Models
Subscription models are gaining traction but require meticulous planning. Companies should consider the advantages, disadvantages, and long-term consequences before adding a subscription service.
Chapter 2
Establishing a Foundation for Subscription
Prior to offering subscriptions, companies must have established trust and a product that delivers consistent value to encourage customer loyalty and support a successful subscription model.
Chapter 3
Viability Analysis of Subscription Models
Analyzing a subscription model's suitability involves examining goals, potential compromises, and how it fits with the company's long-term vision and brand identity.
Chapter 4
Timing the Subscription Launch
Launching a subscription prematurely can devalue the offering. Building a solid customer base and ensuring product adoption are critical before transitioning to a paid subscription model.
Chapter 5
Creating Value with Subscription Programs
Effective subscription programs offer exclusive perks that enhance the base product's value, fostering customer loyalty and increasing the likelihood of subscription.
Chapter 6
Pricing Strategies for Subscriptions
Appropriate pricing and attractive packages are crucial for encouraging subscriptions. Promotions, such as initial discounts and flexible terms, can help convert trial users to paying subscribers.
Chapter 7
Referral Programs to Boost Subscriptions
Referral programs capitalize on satisfied customers to attract new subscribers, utilizing social proof to overcome prospective customers' hesitations.
Chapter 8
Optimizing the Subscriber Experience
Continual refinement of the subscription experience is vital. This includes A/B testing, refining the user journey, and improving the value proposition to boost conversion rates.
Chapter 9
Leveraging Data for Subscription Success
In-depth data analysis is essential to understand the effectiveness of the subscription model and to identify areas for improvement in acquisition, retention, and revenue.
Chapter 10
Building Subscriptions on Trust and Loyalty
For subscriptions to thrive, companies must first establish a foundation of trust and loyalty. The subscription model's success hinges on a clear value proposition and customer satisfaction.
Meet your Mentor
Akshay Kakani
Principal Product Manager @ Dunzo, Ex Bewakoof, Ex Paytm
Akshay Kakani is a passionate Principal Product Manager at Dunzo, with previous experience at Bewakoof and Paytm. With a focus on growth and customer acquisition/retention, he is dedicated to building innovative products. Leading the charge at Bewakoof, he aims to achieve a 5x growth in the next 3 years, making a mark in the e-commerce sector.
Frequently Asked Questions
What are the main pillars of Product Management?
The main pillars of Product Management include product strategy, product development, product marketing, and product analytics.
What is Product Management, and why is it important to learn about?
Product Management involves overseeing the development and marketing of a product to meet customer needs effectively and efficiently.
Is this Product Management course designed for corporate training and workforce upskilling?
Yes, the Product Management course is tailored for corporate training and enhancing skills within the workforce.
How long can I access the free product management course content?
You can access the free product management course content for an unlimited period once enrolled.
Will I receive a certification upon completion of the free product management course course?
Yes, you will receive a certification upon successful completion of the free product management course.
Mastering the Subscription Model Insightful Case Studies for Product Managers
4.7
(352 ratings)
Advanced
30th July 2024 at 9:30 am GMT
25k Learners enrolled
Mentor
Akshay Kakani
Principal Product Manager @ Dunzo, Ex Bewakoof, Ex Paytm
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