Free UI/UX Design Course for Mastering Design Strategy and Communication
Free Graphic Designing Course on Design Articulation & its Impact on Business Enroll Today!
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Learning Objectives
1. Importance of Storytelling in Business
The text emphasizes using storytelling to enhance brand engagement, capture attention, and foster understanding, leading to increased profitability.
2. Evolution of Marketing Strategies
The evolution of Dunzo from a grocery delivery service to a versatile provider using innovative marketing tactics like mascots and hyper-local approaches is highlighted.
3. Agile Approach in Design Projects
The importance of seeking feedback, showing Intermediate processes, and engaging in design meetings to avoid misunderstandings and deliver client-aligned designs is discussed.
Self-promotion strategies for designers, including creating strong portfolios, staying active on platforms like LinkedIn, and consistently learning and adapting, are emphasized for career growth.
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Who's it for
Designers
Marketers
Business Professionals
Creative Professionals
Brand Managers
Our Learners love GrowthSchool
What will I learn
Chapter 1
The Power of Storytelling in Business
This chapter focuses on how storytelling can captivate audiences, humanize brands, and enhance brand engagement. Examples like Air India's Captain Maharaja and Dunzo's mascots demonstrate the effectiveness of storytelling in making brands memorable and relatable, leading to increased profitability.
Chapter 2
Evolution of Dunzo's Marketing Strategies
Discusses how Dunzo transformed from a grocery delivery service to a provider of various goods and services through innovative marketing tactics like creating mascots and using hyper-local marketing approaches. The chapter explores how these strategies helped Dunzo differentiate itself and attract a diverse customer base.
Chapter 3
Understanding and Embracing Design Failures
Explores the importance of an agile approach in design projects, emphasizing seeking feedback, showing Intermediate processes, and engaging in design meetings to avoid misunderstandings and deliver client-focused designs. Personal experiences of facing rejection highlight the value of communication and iteration in the design process.
Chapter 4
Self-Promotion Strategies for Designers
Highlights the critical aspect of self-promotion for designers to showcase their skills and attract opportunities. Strategies like creating a strong portfolio, maintaining an active presence on platforms like LinkedIn, and leveraging different contexts to display design abilities are discussed, alongside the importance of continuous learning for professional advancement.
Chapter 5
Staying Updated with Industry Trends
Emphasizes the significance of staying current with industry trends, engaging with industry peers, and continuously learning for professional growth. Platforms such as LinkedIn, workshops, and publications are recommended for acquiring insights in dynamic business landscapes and adapting to changes for success in competitive environments.
Chapter 6
Curiosity and Continuous Learning for Personal Development
Explores the value of curiosity, continuous learning, and experimentation in personal and professional development. The speaker's passion for learning new languages and exploring diverse interests exemplifies how curiosity drives growth and adaptation in dynamic industries.
Chapter 7
Synthesis of Storytelling, Design, and Professional Development
Combines key insights from the previous chapters to underscore the importance of storytelling in business, navigating design challenges, effective self-promotion for professional growth, and staying updated with industry trends. The chapter emphasizes how continuous learning, curiosity, and adaptation are essential elements for achieving success in creative and competitive environments.
Meet your Mentor
Anmol Agarwal
Design Manager @ Swiggy
Anmol Agarwal is an accomplished Design Manager at Swiggy with a proven track record of success. In his previous role as Head of Design at Topline Consulting Group, he successfully built and expanded the design team, delivering outstanding print and digital media projects and securing contracts with numerous brands.
Frequently Asked Questions
What are the main pillars of Graphic Designing?
The main pillars of Graphic Designing include typography, color theory, layout design, and imagery selection.
What is Graphic Designing, and why is it important to learn about?
Graphic Designing involves creating visual concepts to communicate ideas. It's important for effective communication and visual storytelling.
Is this Graphic Designing course designed for corporate training and workforce upskilling?
Yes, the Graphic Designing course is designed to meet the needs of corporate training and enhancing workforce skills.
How long can I access the nan content?
You can access the nan content for a specified duration, usually ranging from a few weeks to several months.
Will I receive a certification upon completion of the nan course?
Upon completion of the nan course, you will receive a certification to validate your skills and knowledge.
Coming Soon
Intermediate
Mentor
Anmol Agarwal
Design Manager @ Swiggy
Why GrowthSchool?
GrowthSchool is where you become the Top 1% in your field. We bring the best of Product, Growth, Design, Tech, data and business mentors from brands like Google, Meta, Uber etc doing the jobs you want to do tomorrow.
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Free online courses offer a wealth of knowledge in product, design, growth, and marketing without cost. They provide flexibility for skill enhancement and professional development. Many courses include certificates, bolstering resumes and LinkedIn profiles, demonstrating a commitment to learning and advancement in these dynamic fields.