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1. Importance of Customer Experience for Business Growth
Satisfied customers lead to better cross sell, upsell, higher sales, retention, lifetime value, organic growth, and profit management.
2. Challenges in Measuring Customer Satisfaction
Identifying key performance indicators, correct measurements, and understanding repeat contact rates are key challenges in improving customer satisfaction.
3. Utilizing Analytics to Improve Customer Interactions
Analytics can enhance accuracy and reliability of data collected during customer interactions, providing detailed insights into customer issues and improving overall customer experience.
Focus on analyzing and addressing the high volume of delivery and return-related customer contacts to improve service quality and customer satisfaction.
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Customer Experience Managers
Business Analysts
Marketing Executives
Operations Managers
Data Analysts