Free Online Design Course to Understand How Leading Brands Use Design to Build Wining Products
Explore design strategies of top brands. Create winning products. Join our free online course!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Increased Demand for Design Thinking Skills
A surge in job opportunities requiring design thinking skills, essential for aspiring leaders in various roles.
2. Key Steps in the Design Thinking Process
Understanding the five essential steps empathizing, defining the problem, ideating, prototyping, and testing, crucial for innovation.
3. Successful Implementation by Major Companies
Google, Amazon, Netflix, and Airbnb utilize design thinking effectively to create innovative products and drive success in the market.
4. Conducting Research Interviews for Problem Definition
Importance of research interviews in gathering insights, with suggestions for techniques, audience participation opportunities, and resources for user interviews.
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Who's it for
Designers
Marketing managers
Product managers
Executives
Researchers
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What will I learn
Chapter 1
Design Thinking in Leading Brands
The discussion shifts towards an exploration of design thinking in leading brands, examining how companies leverage this approach for success. The text outlines the increasing demand for design thinking skills in top job roles and underscores the importance of incorporating this mindset into leadership practices for innovation and strategic growth.
Chapter 2
Developing Design Thinking Skills
This chapter emphasizes the importance of developing and refining design thinking skills for aspiring leaders. It delves into the key steps of the design thinking process, such as empathizing with users, defining problem statements, ideation, prototyping, and quick testing. Readers are introduced to major companies that have successfully applied this framework to drive product innovation.
Chapter 3
Understanding User Needs
Focusing on the initial phase of the design thinking process, this chapter explores the importance of understanding user needs through research and empathy. It highlights the collaborative nature of brainstorming solutions within a team and stresses the iterative process of rapid testing and learning to meet user demands effectively.
Chapter 4
Recruiting Insiders for Insight
This chapter offers strategies for recruiting insiders to gather valuable insights for problem-solving. It discusses conducting ethnography studies, user research, and engaging with customers through various channels to uncover challenges and opportunities. Readers are encouraged to collaborate with different teams to enhance user engagement and feedback collection.
Chapter 5
Conducting Research Interviews
In this chapter, the text dives into the significance of research interviews for gathering crucial insights and defining problem statements. Practical tips and techniques for conducting interviews are shared, along with resources for structuring questions effectively. Readers are invited to participate in a case study exercise to hone their research interview skills.
Chapter 6
Guidelines for Productive Brainstorming
The final chapter offers guidelines for conducting productive brainstorming sessions within a design thinking framework. It encourages a non-judgmental and collaborative approach, fostering creativity and innovative idea generation. Readers are advised on steps that can be streamlined in tight timelines to optimize the design thinking process for efficient problem-solving and decision-making.
Meet your Mentor
Vishal Gupta
Sr. UX researcher @ Razorpay
Vishal Gupta is a seasoned Senior UX researcher with a wealth of experience in leading user research teams. He successfully established and managed a 5-person team at OkCredit, contributing significantly to the strategic roadmap. His proficiency in conducting various research methodologies has guided critical business decisions and enabled team members to excel in ambiguous situations.
Frequently Asked Questions
What are the main pillars of free online design course?
The main pillars include fundamental design principles, software skills, project execution, and portfolio building techniques.
What is free online design course, and why is it important to learn about?
Free online design courses provide essential knowledge and skills for aspiring designers to succeed in the industry.
Is this free online design course designed for corporate training and workforce upskilling?
Yes, the course is suitable for both individuals looking to enhance their skills and corporations investing in employee development.
How long can I access the Designing content?
You can access the design content for an extended period, typically ranging from a few months to a year.
Will I receive a certification upon completion of the Designing course?
Yes, upon successful completion of the course, you will receive a certification to showcase your skills and knowledge.
Coming Soon
Beginner
Mentor
Vishal Gupta
Sr. UX researcher @ Razorpay
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