Free Online Design Course on How to Establish Design as a Critical Function & Scale it
Establish Design as Critical Function & Scale. Join Now!
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Learning Objectives
1. Proactive Approach to Technology Adaptation
Encouraging individuals to stay ahead by adapting to changing technology and industry standards for personal and professional growth.
2. Establishing Evidence-Based Design Decision-Making
Promoting data-driven decision-making to highlight the impact of design on business and demonstrate the effectiveness of design strategies through analytics.
3. Enhancing Design Processes and Onboarding Methodology
Improving the existing design system by refining processes, adopting a clear design vision, and focusing on comprehensive case studies for better outcomes.
Emphasizing the significance of research resources and recommended reading materials to enhance design communication, understand human behavior, and improve design skills effectively.
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Who's it for
Designers
User Experience Researchers
Design System Architects
Product Managers
Data Analysts
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What will I learn
Chapter 1
Applying Design Principles for Buy-In and Expectation Setting
The conversation transitions into a discussion on applying design principles to gain buy-in and set expectations. The speaker emphasizes teaching how to fish rather than giving a fish, stressing the need to adapt to changes in technology and the design industry. The principles introduced are abstract, versatile, and applicable to real-life scenarios involving research and design systems.
Chapter 2
Proactive Growth in Design
The importance of being proactive in driving design forward is highlighted. The chapter discusses how individuals, even without official titles, can contribute to advancing design through initiative and a willingness to improve. An example is provided to illustrate the significant impact of implementing analytics in a bank's product design, despite initial challenges.
Chapter 3
Shifting to Data-Driven Decision Making
A shift towards data-driven decision-making is introduced, contrasting with the previous company's reliance on gut feelings rather than tracking data. The speaker describes the journey of implementing key metrics tracking through experiments, retrospectives, and stand-ups, leading to the creation of real-time dashboards for monitoring performance.
Chapter 4
Enhancing the Design System
This chapter focuses on improving the established design system by enhancing processes and onboarding designers. It underscores the importance of using the design vision as a guide and being specific in case studies. The narrative highlights the risks of relying solely on CEO-driven ideas without research or analytics in product design.
Chapter 5
Importance of Research and Resources
The chapter stresses the importance of resources for research and user information in design. Two recommended books, "Articulating Design Decisions" and "100 Things Every Design Needs to Know About People," are mentioned to enhance designers' communication and understanding of human behavior. Emphasis is placed on psychology and emotions to enhance design skills.
Chapter 6
Success Metrics and Results
This chapter discusses the significant improvements in the onboarding process, with completion rates reaching 81% and conversion rates at 62%, surpassing industry benchmarks. Contact details are shared for further inquiries, wrapping up the meeting with expressions of gratitude and farewells.
Meet your Mentor
Simao Mendes
Product Designer @ Fretello
Simao Mendes is a dedicated Senior Product Designer at Fretello, an app revolutionizing guitar learning. With an impressive track record of redesigning onboarding flows, creating user feedback channels, and developing retention-focused features like Chord Library, Simao has significantly boosted user engagement and satisfaction. Skilled in Figma, UserTesting, and more, he excels at creating innovative design solutions.
Frequently Asked Questions
What are the main pillars of Designing?
The main pillars of Designing include aesthetics, functionality, user experience, problem-solving, and innovation.
What is Designing, and why is it important to learn about?
Designing is the process of creating solutions with a focus on aesthetics and functionality. It's essential for problem-solving and creativity.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, the Designing course is tailored for corporate training and enhancing skills for the workforce in design-related fields.
How long can I access the free online design course content?
You can access the free online design course content for unlimited time once you enroll in the course.
Will I receive a certification upon completion of the free online design course?
Yes, upon completion of the free online design course, you will receive a certification of participation.
Coming Soon
Intermediate
Mentor
Simao Mendes
Product Designer @ Fretello
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