Free Online Design Course on Importance of Evidence-Driven Designs & Designers as Generalists

Focusing on the importance of pushing oneself to develop a variety of skills as a designer, this chapter explores how becoming a well-rounded professional can lead to greater impact within a company. The analogy of passing white light through a prism to see multiple colors is used to highlight the diverse skill sets possessed by designers.

Delving into the concept of time management as a soft skill in design, this chapter discusses how individuals can specialize in specific areas within design careers. It examines how industry expectations and organizational structures can lead to a division of skills and roles within the field.

Exploring the value of versatility in the design process, this chapter covers the concept of a t-shaped designer who is skilled in various areas but specializes in one. It also discusses the importance of adapting to changing skill requirements and introduces the idea of an x-shaped designer with transdisciplinary skills in both a specific discipline and leadership.

This chapter highlights the importance of pushing oneself to explore different aspects of design and professional growth. It discusses the shift from focusing on research and experience to developing skills in UX design and UI, and the transition from an individual contributor to a design manager.

Focusing on Airbnb's business objective and user-centered design, this chapter explores how understanding the psychology and motivations of travelers is essential for designing a product that caters to their needs beyond the digital platform. It also discusses the role of effective storytelling in marketing products and the importance of systemic thinking in designing complex products.

Covering the importance of being a generalist in product design, this chapter emphasizes understanding design principles, user experiences, and business needs. It explores how being a generalist can help in building great products from scratch and excelling in the field.

This final chapter focuses on the core message of thinking like a generalist but creating like a specialist in design. It provides insights on transitioning between design fields, understanding the fundamentals, and ensuring a solid foundation before focusing on visually appealing UI.