Free Online Design Course to Learn Emotional Design and User Understanding in Product Design
Free Online Design Course Uncover Emotional Design's Power for Compelling Experiences. Enroll Today!
Before you ask, we do give certificates!
Get certified upon course completion and supercharge your career journey.
Learning Objectives
1. Importance of Sensory Perception in Design
Emphasizes how sensory organs shape a designer's ability to receive, process, and learn from stimuli for effective design decisions.
2. User-Centric Product Research for Delight
Stresses the significance of thorough user research to understand and satisfy customers, using examples of Urban Company and Logitech to illustrate key insights.
3. Empowerment and Trust in Consumer Experience
Discusses building trust and empowering consumers through secure payment options like cash on delivery, ensuring a positive user experience and confidence in the brand.
4. Significance of First Impressions and Trust
Explores the concept of "whistle" as the initial judgment formed about a product or service, highlighting the importance of establishing trust and confidence from the start.
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Who's it for
Designers
User Experience (UX) Researchers
Product Managers
Customer Service Professionals
Entrepreneurial Designers
Our Learners love GrowthSchool
What will I learn
Chapter 1
"The Importance of Sensitivity in Design"
The core discussion revolves around the significance of being sensitive and observant as a designer. The chapter emphasizes how sensory organs aid in perceiving the world and highlights the need to process and learn from inputs to enhance design capabilities.
Chapter 2
"Innovative Solutions Urban Company App and Logitech's Products"
Examples of innovative solutions like the Urban Company app and Logitech's mouse and keyboard are presented, showcasing the impact of rigorous user research in understanding and satisfying customer needs.
Chapter 3
"Customer Assurance and Empowerment"
The conversation delves into customer assurance, detailing how errors are promptly addressed and refunds processed efficiently. The concept of empowerment through payment options like cash on delivery is highlighted to instill trust and confidence in customers.
Chapter 4
"The Role of First Impressions The Concept of 'Whistle'"
The importance of establishing trust and confidence in users within the initial moments of interaction, known as the concept of "whistle," is explored. Anecdotes about childhood perceptions evolving over time are shared to illustrate this concept.
Chapter 5
"Innovative Design Water Purifier Automation"
The chapter discusses the automated features of a water purifier designed for Indian scenarios, emphasizing the necessity of effectively communicating product features to the target market for optimal utilization and customer satisfaction.
Chapter 6
"Design Exercise and Challenges"
An engaging design exercise involving elements related to past learnings is detailed, along with challenges faced and presentations on topics such as trust, information overload, and real-life examples. The importance of guiding customers to utilize product benefits is stressed.
Meet your Mentor
Shantanu Rao
Sr. Product Designer @ Microsoft
Shantanu Rao is an experienced Senior Product Designer with a strong background in strategizing UX solutions for web and mobile apps. While working at Persistent Systems and Microsoft, he excelled in user research, collaborative design workshops, and interaction design. With a talent for managing design teams and driving innovation, he is a valuable mentor.
Frequently Asked Questions
What are the main pillars of Designing?
The main pillars of designing include creativity, functionality, user experience, problem-solving, and visual communication.
What is Designing, and why is it important to learn about?
Designing is the process of creating solutions with intention and aesthetics. Learning about it enhances problem-solving skills and creativity.
Is these Designing course designed for corporate training and workforce upskilling?
Yes, these Designing courses are tailored for corporate training programs and aimed at upskilling the workforce effectively.
How long can I access the free online design course content?
You can access the free online design course content for an unlimited period once you have registered.
Will I receive a certification upon completion of the free online design course course?
Yes, upon successful completion of the free online design course, you will receive a certification of achievement.
Coming Soon
Advanced
Mentor
Shantanu Rao
Sr. Product Designer @ Microsoft
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