Free Online Marketing Course to Learn E-commerce Payment Optimization
Learn how to optimize your payment system for ecommerce with our step-by-step guide. Enroll now in our free online marketing course!
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Learning Objectives
1. Comprehensive Insight into eCommerce Payment Systems
Participants gain a deeper understanding of eCommerce payment mechanisms, emphasizing the roles of aggregators, gateways, and factors affecting transaction success.
2. Focus on Cost Optimization and Success Rates
The session highlights strategies to manage transaction costs and enhance success rates by redirecting transactions to cost-effective aggregators and addressing challenges of routing.
3. Examination of Transaction Failure Causes
Participants examine reasons for transaction failures, including customer, brand, and ecosystem-related issues, emphasizing the need for monitoring metrics like latency and uptime.
4. Exploration of Cross-Border Payment Trends
Insights into the evolving landscape of cross-border payments in India are shared, discussing global economic factors, regulatory changes, and future industry trajectories.
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Who's it for
Retail Managers
E-commerce Executives
Supply Chain Analysts
Inventory Planners
Marketing Strategists
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What will I learn
Chapter 1
Focus on eCommerce Payment Systems
Participants are introduced to the educational session led by industry expert Shivanch. The focus is on eCommerce payment systems, with an overview of payment processing domain, roles of aggregators, and gateways provided by Shivanch based on his industry experience.
Chapter 2
Understanding Payment Processing Entities
A detailed of the entities involved in a single credit card transaction in India is presented. The importance of aggregators in facilitating transactions among various stakeholders is highlighted, along with the consolidation of gateways for a seamless payment process.
Chapter 3
Flow of Credit Card Transactions
The session covers the intricate flow of a credit card transaction involving aggregators, acquiring banks, networks, issuing banks, and merchants. The movement of money and interaction among different entities in processing transactions is explained, along with distinctions between standard and custom checkouts.
Chapter 4
Optimizing Costs and Success Rates
Participants engage in discussions on optimizing transaction costs and success rates by leveraging different methods across aggregators. The session stresses the significance of redirecting transactions to cost-effective aggregators and the challenges associated with internal versus external routing based on criteria like cost and success rates.
Chapter 5
Understanding Transaction Failures and Monitoring Metrics
The importance of understanding reasons behind transaction failures, monitoring metrics like latency, and industry trends towards cross-border payments is emphasized. The session provides insight into the future trajectory of cross-border trade in India and compliance solutions for foreign brands.
Chapter 6
Addressing Participant Inquiries and Potential Future Sessions
The session addresses participants' inquiries regarding payment terminals and banks, concluding with gratitude for engagement and contributions. The hint of potential future sessions is provided, appreciating positive feedback and closing with expressions of thanks to all attendees.
Chapter 7
Insights and Takeaways
The summary chapter encapsulates the key insights shared in the educational session, focusing on complexities within eCommerce payment systems, cost optimization, transaction success, and future payment landscape in India. Participants are encouraged to leverage these insights to enhance their operational frameworks and stay informed about evolving payment system dynamics.
Meet your Mentor
Shivansh Yadav
Senior Manager @ Razorpay
Shivansh Yadav is an accomplished Senior Manager at Razorpay, based in Gurgaon, Haryana, India. With over 3 years of experience in leading teams and driving success in the payment industry, he showcases exceptional skills in payments technology and strategic management. His expertise contributes significantly to Razorpay's continued growth and success.
Frequently Asked Questions
What are the main pillars of Marketing?
The main pillars of Marketing include product, price, place, and promotion strategies.
What is Marketing, and why is it important to learn about?
Marketing is the process of promoting and selling products or services. Learning about it helps in business growth.
Is this Marketing course designed for corporate training and workforce upskilling?
Yes, this Marketing course is curated to enhance corporate training and upskill the workforce effectively.
How long can I access the Free B2B Marketing Course on Building a GTM Strategy for Tech Companies to Crack User Acquisition content?
You can access the Free B2B Marketing Course content indefinitely once you register for the course.
Will I receive a certification upon completion of the Free B2B Marketing Course on Building a GTM Strategy for Tech Companies to Crack User Acquisition course?
Yes, upon successful completion of the course, you will receive a certification to showcase your expertise.
Step-by-Step Guide to Optimize Your Payment System for Ecommerce
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Mentor
Shivansh Yadav
Senior Manager @ Razorpay
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