Starts 23 Jan 2022

8-Week Performance Marketing Mentorship Program

The Ultimate Mentorship Program to become a highly-skilled Performance Marketer.

People we've trained work at

On Demand Content

16+ Hours Total

Live Sessions

16+ in Total

Hands on Projects

15+ Total

Access to the Content

1 year

What will you learn?

  • Interactive Live Sessions
  • Real World Assignments
  • Learn with a lively community
Week 1
What You Will Learn
  • The Fundamental Concepts of Performance Marketing
  • Finding your  target audiences
  • Picking the right channels
  • Stealing from competitors
  • B2B – Performance Marketing
  • B2C – Performance Marketing
  • Metrics to Master in PM
Projects you will be doing
  • Persona Building
  • Defining Goals
  • What’s your business?
  • 6 Competitors Analysis
Week 2
What You Will Learn
  • Message Matching
  • Ad Copy – Foundation
  • Writing ads that get people to click
  • Ad Creative – Foundation
  • Designing ads that get people to buy
  • Popular Ad Copy Frameworks
  • Audience Stages
  • Funnel creation & mapping
  • Ad Teardown
  • Audience Research Tools
  • VOC Research
  • Value proposition – Frameworks
  • Ad Copy – Frameworks & Formulas
Projects you will be doing
  • Build your own value proposition
  • Writing Ad copies for your business
  • Designing ads for your business
  • Message Match – Full Funnel Setup
Week 3
What You Will Learn
  • Understanding Conversion Events
  • Setting up conversion tracking
  • Introduction to Analytics Platforms
  • 6 Google Analytics – Essentials
  • Google Tag Manager – Essentials
  • Segment – Essentials
  • Matamo – Essentials
  • Mixpanel – Essentials
Projects you will be doing
  • Google Analytics configuration
  • Google Tag Manager configuration
  • Segment configuration
Week 4 & 5
What You Will Learn
  • Facebook Ads – Foundation
  • Google Ads – Foundation
  • Programmatic, DV 360 & Oracle Bluekai -Foundation
  • Cold Traffic Campaign Strategies
  • Warm Traffic Campaign Strategies
  • Hot Traffic Campaign Strategies
  • Campaign Troubleshooting Strategies
  • Campaign Scaling Strategies
  • Minimum viable experimentation frameworks
Projects you will be doing
  • Setup & Review – Facebook
  • Setup & Review – Google
  • Keyword Intent – B2C
  • Keyword Intent – B2B
  • Running your first experiment
Week 6 & 7
What You Will Learn
  • Awareness + Acquisition channels overview
  • Truth about awareness channels
  • Affiliate Marketing – Deep Dive
  • Ad Networks – Deep Dive
  • App Campaigns – Deep Dive
  • Programmatic vs Direct Buying
  • Audience Building Strategies
  • Offer Building & Ad Optimization Strategies
Projects you will be doing
  • B2B – Media Plan
  • B2C – Media Plan
  • App Marketing – Roadmap
  • Programmatic Stack – Research
Week 8
What You Will Learn
  • Ad automation – Deep Dive and Hacks
  • Attribution Fundamentals
  • Commonly available attribution models
  • Pros Vs Cons of the most common models
  • B2B & B2C Attribution Models
  • Ad Automation – Tools
  • Budget, Bid, Audience & Creative Automation
Projects you will be doing
  • Build your own custom attribution model
  • Ad Automation – Deep Dive & Hacks

Who is this program for?

Think it’s a match? Apply Now.

Our students love what we do

Leela Shankar

August 3, 2021

Deepal Mistry

August 3, 2021

Roopesh Bhosle

August 3, 2021

Shivay Madan

August 3, 2021

Chandini Agarwal

Recently attended a 2-day Performance marketing workshop with GrowthSchool, Ashwin Palo Deepan Siddhu. And, I should mention it’s amazing. Absolutely worth the time on a Sunday morning. It’s not just a selling point for the longer formats, but a standalone and totally insightful workshop. Not to forget mentioning the patience these guys have. Fantastic! Looking forward to more courses!

October 15, 2021

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Harsh Singh

I rarely take any paid course/workshop for myself but this time I did to enhance myself up in performance marketing and it was the pure value of money. I can say that I feel more confident now as I got to know it from the top 1% in the Industry.

Yes, Deepan Siddhu and Ashwin Palo you hit the nail on point through session Day 1 & Day 2. Looking forward to knowing more in detail from you guys in the full-length course. Can’t wait for 8 weeks program to start. Thanks, GrowthSchool for designing it, and much thanks to Vaibhav Sisinty bro for finding the folks.

October 15, 2021

Jaydeep Panchal

After spending over five years on the creative side of the ever-expanding digital marketing landscape, I finally took my first step towards learning the performance side of it with a supremely insightful performance marketing workshop offered by GrowthSchool which was conducted by Deepan Siddhu and Ashwin Palo.

I learned more about performance marketing during six hours in the workshop than I did during my two years in the MBA and five years in the industry combined. Now I will be taking an eight weeks long mentorship program to get more in-depth knowledge and hands-on experience on performance marketing.

To call the workshop and mentorship programs ‘Value for money’ would be a gross understatement. Would highly recommend both.

October 15, 2021

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Prithvi Kanti Bandyopadhyay

I am part of batch 2 of the performance marketing boot camp. I am extremely happy to have joined a course by a startup that ensures that you learn the most relevant content from the top 1% in the industry. The mentors are from the creme de la creme of the industry but they don’t waste their time talking about their laurels like other programs. It has been three weeks and I am entering week 4. My knowledge has been upskilled by at least 1.5x till now. I am sure I will be much much better off when I have finished my eight weeks. Thank you Vaibhav Sisinty, Deepan Siddhu, and Ashwin Palo for the fantastic experience.

September 7, 2021

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Veera Deep

Today, with the amazing man, Benton Crane and GrowthSchool with the amazing LinkedIn course by Vaibhav Sisinty himself! learning these great journeys, from the ones who have actually lived their struggles and painted out their success, is an experience in itself! it’s much more uplifting, knowledgeable than I had ever imagined it to be !

September 7, 2021

Shirsha Sur

How much does the word “Marketing” excite you?

If you ask me…Well, I just spent my entire Sunday Morning and Afternoon with a team of #marketers from GrowthSchool, learning and understanding how to transform into a Performance Marketer from a regular marketer.

New terminologies, new tools and platforms, and even newer marketing pro-tips and strategies, the entire session was very much informative and interesting.

Are you now wondering what probably could have made this session so overwhelming for me? It’s the knowledge and experience of experts like Deepan Siddhu and Ashwin Palo, which they have acquired over the past 10 years while working with renowned brands.

You might not trust me, but you might want to learn from top experts if you are a marketing enthusiast!

Explore Marketing, Perform More, Grow More with Growth School.

June 12, 2021

How does the mentorship program works

The Mentorship programs offer deep dives into the most in-demand skills over a longer period. They go beyond the classroom with peer engagement and projects to boost outcomes.

Access to On-demand content to watch at your own pace

Get your doubts cleared by experts in Live Q&A sessions

Learn faster with a vibrant Online community

Meet Your Trainer

Deepan Siddhu
Director - Digital at Webenza

I have worked with over 150 brands driving over INR 350 Cr in revenue and over USD 1 Billion in revenue pipeline. I was the 2nd employee of Neil Patel Digital in India. Some of the clients I’ve helped include Amazon, Tanishq, P&G, Kurl-On, AirAsia, Dell and many more.

Worked with
Ashwin Palo
Marketing Measurement Specialist at HSBC

I have managed over USD 100 Million in ad spends. I have worked with top digital agencies, Google and HSBC. Some of the clients I’ve helped include Wizely, Amazon, Zolo, PrimeVideo, Embassy and many more.

Worked with

Yes you will be certified with this program

Yes! You will be certified for this program once you submit your assignment.

  • Official and Verified

    Receive an instructor signed certificate with institution’s logo to verify your achievements and increase your job prospects.

  • Easily Shareable

    Add the certificate to your CV or your Resume or post it directly on LInkedin. You can even post it on instagram and twitter.

  • Enhances Credibility

    Use your certificate to enhance your professional credibility and stand out among your peers!

Community-led learning is the future

We at Growth School facilitate a dynamic community to build real-world problem-solving skills.

Build relationships beyond networks

Work with motivated peers having fresh out-of-the-box thinking and showing you new ways to do things.

Live events to engage in

Participate in live Q&As, debates, hackathons, and other healthy contests to drive home the learning.

Find freelance & job opportunities

Become a part of an ecosystem where members help access opportunities for jobs and freelance projects.


When does the mentorship program start?

You can find the date of the mentorship program at the top of this page.

Is this a completely live program?

No. This is a hybrid of on-demand content and live sessions. Every week you will get access to on-demand content. And you can get all your doubts and queries answered in the QnA sessions.

Do I have lifetime access to the content?

You will have access to the content for 1 year.

I have a jam-packed schedule and I am not sure if I can make it, what do you suggest?

You will have access to the on-demand content to watch whenever you want. You will only need to get into the live sessions but even if you can’t make it, we provide all the recordings. So, mostly we expect you to put in 3-4 hours a week to complete the program successfully.

Would there be a certificate of completion?

Yes, you will receive a certificate of completion after you complete the entire program and all the projects.