Free AI for Marketing Course to Master Data Collection, Personalization, and AI Leveraging in the Marketing Funnel
Learn how to leverage AI in your marketing funnel with our free AI for marketing course. Discover data collection and personalization techniques. Sign up now!
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Learning Objectives
1. Strategic Positioning Workshop
A workshop focusing on differentiating products to attract the target audience and gain a competitive edge.
2. Target Audience Definition
Highlighting the importance of defining the target audience clearly in marketing strategies for effective communication and resonance.
3. Market Position Update
Acknowledging the need to update market positions and differentiate products to cater to diverse consumer segments for sustained growth.
4. Challenges of Marketers
Addressing challenges faced by marketers in activities like differentiation, market segment analysis, and strategic positioning, emphasizing the need for open dialogue.
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Who's it for
Startups
Marketers
Entrepreneurs
Students
Professionals
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What will I learn
Chapter 1
Introduction to AI in Marketing
This chapter sets the stage by highlighting the increasing importance of utilizing AI in marketing strategies for businesses to enhance efficiency and target their audience effectively. The speaker emphasizes the significance of experimenting with AI approaches for successful marketing endeavors.
Chapter 2
Role of AI in Marketing Processes
Discusses how AI reshapes marketing processes by allowing for personalized and optimized outcomes across different platforms and channels. It showcases how AI algorithms are used on various networks and applications to tailor content and interactions to individual preferences, emphasizing the need for businesses to embrace AI to stay competitive.
Chapter 3
Understanding the Marketing Funnel Process
Explores the importance of understanding the marketing funnel process for effective AI implementation. It explains how predictive scoring approaches are shifting focus towards targeting prospects likely to generate higher engagement and conversion rates, optimizing marketing efforts effectively.
Chapter 4
Targeting Competitor Customers
Introduces a novel marketing strategy targeting customers already using competitor platforms. It suggests directly comparing products to competitors, highlighting advantages and successful conversion rates. Implementing a lead management dashboard for client journey tracking is also recommended to enhance engagement and conversion rates significantly.
Chapter 5
Conversion Optimization with AI
Explores how AI in the marketing funnel facilitates converting potential customers through behavior analysis, conversion prediction, and customized efforts towards high-potential leads. By identifying accounts likely to convert and recommending tailored actions, businesses can streamline the conversion process, enhancing lead engagement and boosting conversion rates.
Chapter 6
AI in Lead Qualification and Follow-Ups
Focuses on the efficiency of AI tools like Conversica in automating lead follow-ups and qualifying leads. It highlights how AI systems can perform predictable tasks with high precision, improving operational efficiency in various business functions and saving time for sales teams.
Chapter 7
Analytics Solutions and Demandbase
Discusses the role of analytics solutions and Demandbase in aiding account intent and personalization for marketing objectives. It emphasizes Demandbase's capabilities in targeting key accounts for conversion and efficient meeting setups, providing businesses with tools to drive successful marketing campaigns and achieve strategic goals effectively.
Chapter 8
Conclusion Embracing AI for Competitive Advantage
Concludes by emphasizing the benefits of integrating AI into marketing funnels for businesses to gain a competitive edge through personalized, data-driven, and efficient marketing strategies. By leveraging AI effectively, businesses can enhance customer engagement, improve conversion rates, and drive sustainable growth in today's dynamic business landscape.
Meet your Mentor
Aishika Bhattacharya
Senior Marketing Specialist @ Quantiphi
Aishika Bhattacharya is a diligent Senior Marketing Specialist at Quantiphi in Pune, India. With expertise in brand marketing and stakeholder management, she has successfully managed a Google Cloud Partnership project. Her focus on performance metrics and remote work skills make her a valuable asset to the team.
Frequently Asked Questions
What are the main pillars of AI for Marketing?
Data analytics, personalization, automation, targeted advertising, customer segmentation, and predictive analytics.
What is AI for Marketing, and why is it important to learn about?
AI for Marketing is the use of artificial intelligence to optimize marketing strategies for better results.
Is this AI for Marketing course designed for corporate training and workforce upskilling?
Yes, the course is ideal for corporate training to enhance marketing skills through AI technology.
How long can I access the free AI for Marketing course content?
You can access the free course content for an unlimited period once you sign up.
Will I receive a certification upon completion of the free AI for Marketing course?
Yes, upon completion, you will receive a certification to validate your knowledge and skills acquired.
Understand Leveraging AI in Marketing Funnel from Data Collection and Personalization
4.3
(322 ratings)
Advanced
24 December 2024 at 11:30 am GMT
23k Learners enrolled
Mentor
Aishika Bhattacharya
Senior Marketing Specialist @ Quantiphi
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