4. Technical SEO (Part 2): Faceted navigation, mobile device optimization, sitemaps, AMP, JavaScript website optimization

5. Link Profile Enhancement: Link fundamentals, internal linking, backlink analysis, link building techniques, manual actions

6. E-Commerce and Local SEO: SEO for eCommerce stores, website migration, local SEO, hyperlocal ranking

7. International SEO: Ranking in foreign countries, international practices, SEO goals and forecasting, Google penalties

8. Executing SEO: Real-life projects, problem solving, brainstorming, becoming a top SEO marketer

9. Future of SEO: Using Generative AI & ChatGPT, AI implications, Prompt Engineering Optimization (PEO)

10. Practical Projects: Applying learned concepts through various projects across modules

This course is ideal for individuals starting their career in digital marketing or aiming to deepen their marketing expertise.

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B2B marketing involves promoting services or products to other businesses using strategies like content marketing, digital marketing, and relationship building. It focuses on lead generation, account-based marketing, and utilizes analytics for measuring performance.

1. Analyzes changes in the B2B landscape and customer trust-building strategies.

2. Outlines the basics and processes of Account-Based Marketing (ABM).

3. Discusses roles and metrics in demand generation teams.

4. Explores storytelling and content creation differences between B2B and B2C.

5. Introduces Customer Advisory Boards and their strategic importance.

6. Focuses on creating revenue-centric marketing plans.

7. Emphasizes community and influencer marketing.

8. Highlights the importance of aligning sales and marketing teams.

9. Advocates for content clusters and video integration in content marketing.

10. Explains measuring ROI of Customer Advisory Boards.

This course is for professionals seeki