Marketing
Brand Marketing

Brand Marketing Career Path: Duties, Skills And Salary

January 17, 2023
4
min read
By
Piyush Mohapatra
Marketer
,
GrowthSchool
Reviewed by
Sai Ganesh
Brand head
,
Dunzo
Contents

Are you considering a career in brand marketing?

This field offers a dynamic and exciting opportunity to shape the public perception of a company or product. However, before diving in, it's important to understand the duties, skills, and salary expectations of a brand marketer.

In this blog post, we'll take a closer look at what you can expect in your brand marketing career path, from the day-to-day responsibilities to the skills you'll need to succeed and the earning potential in this field.

So, whether you're just starting out or looking to make a career change, read on to learn more about the exciting world of brand marketing.

Who is a brand marketing manager?

A brand marketing manager is the driving force behind a company's reputation and image. They are responsible for developing and implementing strategies that promote a company's products or services, and building and maintaining a positive brand image. Simply put, they are the guardians of the company's reputation.

A brand marketing manager's role is multifaceted and ever-evolving. They must have a deep understanding of the target audience, market trends, and the competitive landscape. They also need to think creatively, develop compelling campaigns, and measure the effectiveness of their efforts.

One of the most important responsibilities of a brand marketing manager is to create and execute marketing campaigns that increase brand awareness, boost sales, and improve the company’s bottom line. This involves working closely with the creative team to develop advertising and promotional materials, managing budgets and timelines, and analyzing data to measure the success of campaigns.

Besides using traditional marketing efforts, a brand marketing manager also needs to be well-versed in digital marketing and social media. This includes developing and executing social media campaigns, managing the company's website and online presence, and staying up-to-date on the latest digital marketing trends and tools.

Being a brand marketing manager requires a unique set of skills. Strong communication and leadership skills are essential, as well as the ability to think strategically and analytically. They should be an expert in marketing techniques and have experience with marketing automation tools, analytics, and budgeting. A brand marketing manager must also be a creative problem solver, able to think outside the box and come up with new and innovative solutions to challenges.

The role of a brand marketing manager is both challenging and rewarding. It offers the opportunity to be a part of shaping the image and reputation of a company and to make a real impact on its bottom line.

It's definitely a fast-paced and ever-changing field that requires a passion for marketing and a desire to stay ahead of the curve.

Educational qualifications to follow a brand marketing career path

A career in brand marketing generally requires a minimum of a bachelor's degree in marketing, advertising, communications, or a related field. A degree in marketing will provide you with a solid foundation of knowledge in areas such as consumer behaviour, market research, and marketing strategy.

Having a master's degree in marketing or a related field can give you an advantage in the job market and open up more advanced roles with higher salaries. A Master of Business Administration (MBA) with a focus on marketing is also a great option for those who want to gain a more comprehensive understanding of the business side of marketing.

Alternatively, some people prefer opting for a diploma when they are looking to make a career change or simply because there are organizations that are open to hiring candidates without a degree. More recently, people have started opting for online brand marketing courses to speed up their career growth, too.

Besides formal education, employers highly value experience in marketing and a proven track record of success. Many students and recent graduates choose to gain experience through internships or entry-level positions in marketing.

Having a digital marketing certification or experience with marketing tools and platforms can also be beneficial for a career in brand marketing. Further, understanding data analysis, branding and design principles, and project management are also important skills that can help you stand out in the job market.

While recruiters usually prefer a degree in marketing or a related field for a brand marketing career, it's not the only requirement in your brand marketing career path. A combination of education, experience, and relevant skills can make you a strong candidate for most brand marketing roles.

Duties of a brand marketing specialist

As a brand marketing professional, you will be responsible for creating and executing marketing strategies that promote and build a positive image for your company.

Here are some of the key duties you can expect to perform as a brand marketing manager:

  • Develop and implement marketing plans and campaigns that increase brand awareness and drive sales.
  • Collaborate with the creative team to develop advertising and promotional materials.
  • Manage budgets and timelines for marketing projects.
  • Analyze data to measure the effectiveness of campaigns and make adjustments as needed.
  • Stay informed of market trends and the competitive landscape to ensure that the company stays ahead of the curve.
  • Develop and execute social media campaigns, manage the company's online presence, and stay up-to-date on digital marketing trends.
  • Communicate with other departments and stakeholders to ensure marketing efforts align with the company's overall goals and strategies.
  • Lead and manage a team of marketing professionals, and provide guidance and mentorship as needed.
  • Continuously monitor and report on the company's market position, and make recommendations for improvements as needed.

Top skills for brand marketing roles

To excel in your brand marketing career path, there are certain skills that are essential to have. Here are some of the top skills that are highly valued by employers in brand marketing roles:

  • Strong communication skills: The ability to clearly and effectively communicate with team members, stakeholders, and customers is crucial for success in brand marketing.
  • Strategic thinking: The ability to think strategically and analytically, and to make data-driven decisions is essential in developing effective marketing campaigns and strategies.
  • Creativity: Brand marketing managers are often tasked with coming up with new and innovative solutions to challenges, so creativity is a must-have skill.
  • Digital marketing skills: Understanding digital marketing tools and platforms, and the ability to execute effective digital marketing campaigns, is becoming increasingly important in brand marketing.
  • Leadership and management skills: Brand marketing managers often lead and manage a team of marketing professionals, so strong leadership and management skills are essential.
  • Project management skills: Being able to manage multiple projects and tasks simultaneously, and meet deadlines, is crucial for success in a brand marketing role.
  • Marketing automation tools: Understanding and experience with marketing automation tools and analytics can help with measuring and optimizing the performance of marketing campaigns.
  • Branding and design principles: Understanding branding and design principles can help create consistent and effective visual communication and maintain the brand's image.

Having a combination of these skills can make you a strong candidate for most brand marketing roles. Continuously developing and updating these skills can also help you advance in your career and take on more senior roles in the field of brand marketing.

The average salary for brand marketing roles

When it comes to salary, brand marketing managers can expect to earn a competitive salary, with the average salary for this role in India being ₹7,31,513 per year. However, it's important to note that salary can vary based on a number of factors, including the company, the candidate's experience, and the location.

For example, brand marketing managers working for large, multinational companies can expect to earn a higher salary than those working for smaller, local companies. Additionally, brand marketing managers with more experience will typically earn a higher salary than those just starting out in the field.

Location can also play a role in determining salary. Brand marketing managers working in major cities like Mumbai, Delhi, or Bangalore can expect to earn a higher salary than those working in smaller cities or towns.

It's also worth noting that the salary of a brand marketing manager can change depending on their level of experience, their performance, and the company's policies. A brand marketing manager who has been with a company for a long time and has a proven track record of success can expect to earn a higher salary than a brand marketing manager who is new to the field.

According to Glassdoor, brand marketing managers can make ₹12,00,000 per annum and senior managers can make ₹24,37,809 per annum based on years of experience.

Screenshot from glassdoor.com - Salary of Brand Marketing Manager in India 2023
Glassdoor India

Another salary differentiator can be the niche you enter. For example, product-based organizations typically have a higher price point and can afford to pay higher salaries as compared to some service-based industries.

Are you ready to follow the brand marketing career path?

A career in brand marketing is a challenging and rewarding path that offers the opportunity to shape the reputation and image of some of the world's most well-known companies.

As a brand marketing professional, you will create and execute marketing strategies to increase brand awareness, drive sales and more. To excel in this role, you will need a unique set of skills, including strong communication, leadership, strategic thinking, creativity, and digital marketing.

If you are passionate about marketing, enjoy working in a fast-paced environment, and want to stay ahead of the curve, a career in brand marketing may be the perfect path for you. It's a dynamic field that offers the opportunity to make a real impact on the success of a company and to build a challenging and rewarding career.

So, are you ready to take the first step on the brand marketing career path? Join our course today.

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