Marketing
Viral Marketing

What are the Benefits of Viral Marketing?

January 19, 2023
4
min read
By
Uttam Gupta
Marketer
,
GrowthSchool
Reviewed by
Sindhu Biswal
Growth Head
,
Betterhalf
Contents

Viral marketing is an essential tool for businesses that want to reach large numbers of potential customers quickly and effectively. It's a form of word-of-mouth advertising that can significantly impact brand awareness, customer engagement, and sales.

The advantage of viral marketing lies in its ability to be spread organically from user to user. When content is shared through a viral marketing campaign, it's likely to reach people who may not have seen the original message.

In this article, we will discuss the advantages of viral marketing to give you crystal clear clarity as to why it's an integral part of any successful digital marketing strategy.

Low Cost

One of the main advantages of viral marketing is its relatively low cost compared to other forms of advertising. This is because the message is spread by individuals rather than paid advertising campaigns.

When a message or piece of content is shared, it has the potential to reach a large audience quickly and at little or no cost to the company. Additionally, the message is often seen as more credible and trustworthy when it is shared by individuals rather than being directly promoted by the company. This can lead to higher levels of engagement and conversions.

However, it's worth noting that creating viral campaigns can be a difficult and unpredictable task, and there's no guarantee that a campaign will go viral. So, low cost doesn't mean that there's no cost at all; it means that it can be relatively lower compared with traditional advertising methods.

Large Reach

Viral campaigns have the advantage of potentially reaching a large audience in a relatively short period of time. When people share content, it can be seen by people who may not normally see the company's marketing efforts.

Additionally, when an individual shares something with their friends and followers, it can create an exponential effect as those people then share the message with their own networks. This is why viral campaigns have the potential to reach large numbers of people quickly and can be a powerful tool for building brand awareness.

Additionally, viral marketing strategies that leverage vernacular languages and local nuances can be especially effective in targeting specific demographics and marketing to audiences that would not ordinarily be served by traditional advertising methods.

Increased Brand Recall

The advantage of viral marketing lies in its ability to create an emotional connection with viewers. When people share content that they feel passionate about, it often creates an emotional bond between them and the brand, which can drive loyalty and encourage repeat purchases.

This increased level of engagement also leads to greater brand recall. People who have seen a shared piece of content are more likely to remember the brand, which can be beneficial when they're looking to make a purchase in the future.

Positive Word-of-Mouth

Viral marketing strategies are excellent for creating positive word-of-mouth about a brand. When people share content that they like, it reflects positively on the brand and can lead to increased levels of trust.

Additionally, when someone shares content from a company in their personal network, it often implies an endorsement of that company which can increase credibility and trustworthiness.

Keep in mind that viral marketing campaigns that spread negative or misleading information can lead to negative word-of-mouth, which can harm a company's reputation. Therefore, it's essential that companies only create and share content that is accurate and aligns with their brand values.

Trust and Credibility

Viral marketing builds trust and credibility with potential customers. As mentioned earlier, when a message is shared by individuals that people trust and respect, it is often seen as more credible than if it were to be directly promoted by the company itself.

Additionally, companies can use word-of-mouth marketing to focus on creating and reinforcing positive messages about the brand. This can be beneficial in building a good reputation and improving customer loyalty.

Encouraging the production of user-generated content (UGC) is one of the most effective ways to leverage the advantage of viral marketing. UGC is often seen as more authentic and trustworthy, which can lead to higher levels of engagement and conversions.

Increased Website Traffic

Viral marketing is a powerful tool for driving website traffic because it taps into the natural tendency of people to share interesting or valuable information with their networks.

When people see content shared by their friends or followers, they are more likely to click on the link and visit the company's website, which gives companies an opportunity to convert visitors into customers.

Including social media sharing buttons on your website, or making it easy to copy and paste a link, can make it more likely that people will spread your message.

Greater Social Media Presence

Viral marketing can also help increase a company's social media presence by increasing the number of followers and interactions.

When someone shares content from your company, the post is exposed to their entire network, which may include people who have not yet interacted with your brand. This gives you an opportunity to reach new audiences and potentially convert them into customers.

Creating content that is compelling, entertaining, or educational can be an effective way to increase interactions and gain followers on social media.

Greater Customer Loyalty and Retention

Viral marketing can help companies with customer loyalty and retention by creating a sense of community and connection around a brand. When a piece of content goes viral, it can bring people together with a common interest or connection to the brand. This can lead to more people talking about the brand and engaging with it on social media, which can create a sense of loyalty and connection among customers.

Another way that viral marketing can help with customer loyalty and retention is by creating memorable and impactful content. When a message is shared widely, it is more likely to be remembered by people, which can lead to more people associating the brand with that content. This can lead to more people thinking of the brand when they need a product or service in the future, which can lead to more repeat business and customer loyalty.

When a brand's message is seen by a large number of people, it is more likely to be trusted, and that feeling is associated with that brand. This can lead to more repeat business and customer loyalty.

Higher Return on Investment (ROI)

Viral marketing can be a cost-effective way to reach large numbers of people. Rather than spending a lot of money on advertising, companies can rely on word-of-mouth marketing to get their message out.

Additionally, the potential return on investment (ROI) for viral marketing is often seen as higher than for other forms of advertising because it is free and can reach a larger number of people compared to paid campaigns.

Viral marketing campaigns require a lot of creativity, planning and execution, and a lot of testing and iteration to be successful. It's not a guarantee that a viral marketing campaign will lead to a higher return on investment; it's a potential outcome.

Conclusion

In conclusion, viral marketing is a powerful tool that can bring significant benefits to a business. It can increase brand awareness, drive website traffic, and generate leads.

Additionally, viral marketing can help a business establish a solid online presence, create a community of brand advocates, and increase customer engagement. Its cost-effective nature, ability to reach a broad audience, and ability to create a buzz around a product or service make it an attractive option for businesses of all sizes.

However, it's important to remember that viral marketing requires a strong understanding of your target audience and a well-executed strategy in order to be successful. With the right approach, viral marketing can effectively drive growth and achieve business goals.

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